City residents wanted to move around in an environmentally friendly and free way, but current rental services were overloaded, with an inconvenient interface and unstable navigation. There was confusion with parking, tariffs and the technical condition of bicycles. We needed a service that was simple: take it, go, return it.

The service made renting a bike quick, easy to understand and convenient. Users spend less time doing in-app activities and more time moving around. A flexible card, instant activation, and clear return rules improved the experience and increased the number of completed trips.